Sample flat dekha kya?
An ad should speak the language the buyer thinks in — not the one the brochure was written in.
ABC Mediamix editorial team1 min read
One of our favourite headlines is four words of Hinglish across a full page: “Sample flat dekha kya?” It's exactly what one friend asks another. No translation, no polish — and no doubt about who it's for.
The budget picks the language.
Our Hindi work follows a pattern: a 1-room flat at ₹9.50 lakh, a 1 BHK at ₹16 lakh, homes from ₹9.70 lakh in Greater Noida — that last one in Hindi even in an English city supplement. For a first-home buyer, an ad in their own language is the first sign the project was built with them in mind.
Translate the thought, not the words.
Hindi copy translated from English reads like a notice. The line has to be born in the language, with its rhythm and its rhyme: “लोकेशन में हिट, घर बजट में फिट”. Hit and fit only rhyme because someone wrote it in Hindi first.
If the buyer has to translate it, you've already lost them.