Radio advertising & jingles, Delhi NCR — Made for the ear.
Radio is heard, not seen — in the car, in the shop, in the kitchen. We write and produce jingles and spots for the ear, and schedule them on the stations and hours your buyers actually listen to: 10-, 15- and 20-second spots, jingles and sponsored time checks.
WHAT WE HANDLE
Written for the ear, placed by the hour.
Jingles
A short, repeatable sound that carries the brand name — the radio equivalent of a logo. Our archive includes 10- and 15-second jingles for real-estate groups including SVG and Shri Vinayaka Group.
Spots
Spoken commercials, usually 10 to 30 seconds, built around a single message and a single action — like a 20-second spot for a Kavi Sammelan on Radio City.
Sponsorships
Time checks, weather and traffic updates read with your brand name — like KSD Buildtech's sponsored 3 PM time check.
Scheduling
Stations, days and dayparts chosen for the audience — morning and evening drive time for commuters, the weekend for site visits and sales.
FROM THE ARCHIVE
Listen to the radio workRajdarbar Spaces 
KSD Buildtech 
Kavi Sammelan 
Shri Vinayaka Group
When radio belongs in the plan
Radio is at its best when it has to be timely, local and repeated. A weekend site-visit drive, a store sale that starts on Friday, an event with a date — radio can say it many times a day, to people who are already on the road, for much less than the same frequency would cost in print. It's weaker at showing things, so it works best alongside a medium that can: a hoarding, a newspaper page, a post in the feed.
Formats on FM radio
| Format | What it is | Good for |
|---|---|---|
| Spot | A recorded commercial, usually 10–30 seconds, played in ad breaks | A single message with a call to action |
| Jingle | A short musical signature, often with the brand name sung | Recall across a long campaign |
| Sponsorship | Your name attached to a time check, traffic or weather update | Frequency and familiarity at a lower cost |
| RJ mention | The presenter talks about the brand live | Events and offers that benefit from a human voice |
Writing for the ear
- Say the brand name early, and again at the end.
- One message per spot. A listener can't re-read the payment plan.
- Make the response easy to remember — a short number, a name to search, a place.
- Write in the language the station speaks. Hindi FM in Delhi wants a Hindi script, not a translation.
- Use sound for what sound does best: a voice people trust, a jingle they'll hum.
We go further into rates, scheduling and how much frequency a spot needs in our guide to radio advertising in Delhi NCR.
How are radio ads priced?
FM stations typically price airtime per 10 seconds, varying by station, city and time of day — morning and evening drive time cost more. Production of the spot or jingle is a separate cost.
How many times should a radio ad play?
Enough for a listener to hear it more than once. Radio is a frequency medium: a few spots spread thinly over a month rarely register, while a concentrated schedule around a specific event or weekend usually does.
Let them hear it.