Media Buyer & Planner

About the role

ABC Mediamix is looking for a Media Buyer & Planner who can independently plan, negotiate, buy, execute and manage advertising campaigns across multiple media channels.

This is an end-to-end media role. We are looking for someone who understands that effective media planning goes beyond digital advertising and can work across Print, Radio, OOH, Digital and other advertising platforms.

You will turn client objectives and budgets into effective media plans, negotiate the best rates and placements, coordinate with media vendors, and make sure campaigns are delivered as planned.

Key responsibilities

• Develop complete media plans based on client objectives, target audience, geography, campaign duration and budget.
• Research media options, audience profiles, circulation, reach, frequency, rates and market coverage.
• Negotiate with media owners, publishers, radio stations, OOH vendors and digital platforms to secure competitive rates and placements.
• Compare quotations and prepare media plans, cost estimates and media proposals.
• Handle the complete media buying process, from planning and negotiation to booking, execution, monitoring and reporting.
• Coordinate with internal teams, clients, creative teams and media vendors so campaigns run smoothly.
• Track campaign schedules, bookings, releases, placements and deliverables.
• Verify that advertisements have been published, aired, displayed or delivered as booked.
• Maintain strong relationships with media owners, agencies, publishers, radio stations, outdoor vendors and other media partners.
• Identify new media opportunities, vendors, packages and cost-effective advertising solutions.
• Monitor campaign performance and recommend ways to improve reach, visibility and ROI.
• Keep accurate records of media rates, vendor contacts, negotiations, bookings and campaign history.

Media you'll plan and buy

What we're looking for

• Experience in media planning and media buying, preferably across multiple traditional and digital channels.
• A strong understanding of Print, Radio, OOH and Digital media.
• Good knowledge of media rates, inventory, reach, audience targeting and campaign planning.
• Strong negotiation and vendor-management skills.
• The ability to work with budgets and create cost-effective media plans.
• Strong communication and coordination skills.
• The ability to manage multiple campaigns and deadlines at the same time.
• Comfortable dealing directly with media owners, publishers, vendors and clients.
• Strong Excel / Google Sheets skills for media planning, costing and reporting.
• A practical, commercially minded approach to getting the best media value for clients.

Preferred experience

• Experience in a media agency, advertising agency, media buying agency, newspaper group, radio network, OOH company or integrated marketing agency will be preferred.
• Experience handling campaigns across Delhi NCR and other major markets will be an added advantage.

What you'll be doing at ABC Mediamix

You won't be restricted to a single platform or media channel.

You'll be expected to understand the complete media ecosystem: where to advertise, how much to spend, who to buy from, how to negotiate the best deal, where to place the campaign, and how to make sure it is executed correctly.

If you can take a client's objective and budget and turn it into a complete, executable media plan across Print, Radio, OOH, Digital and other relevant channels, this role is for you.

Key skills

• Media planning
• Media buying
• Print media
• Radio
• OOH
• Digital media
• Negotiation
• Vendor management
• Campaign management
• Budget planning
• Media research
• Client coordination
• Excel / Google Sheets

How to apply

If you have the experience and commercial understanding to manage end-to-end media planning and buying, we'd like to hear from you. Apply with the form below, or email your CV to response@abcmediamix.com with the subject "Application – Media Buyer & Planner".